B250 Web Business Creation

When we speak of advertising Social media it could be a great allied. But, it’s not that easy. We must do our homework investigating some facts to obtain the best part of this groups.  This week I learned the importance of make a correct Networking Plan to direct more traffic to our website.  Developing a Social Media Plan and making goals attainable will help us to understand what we are doing good or bad and it could be a daily guide to us to make changes or follow the trends and take advantages of it.  The good news is that we are not alone regarding this plan. We can use many Free Social Media tools that will help us to get the best results, and monitoring people behavior to understand what is going on with our Social marketing decisions. To me Google Analytics is one of the best marketing tools in the market. 

This was a very interesting learning week. Having a good landing page helps potential client keep interest on it. In fact, this is crucial because you only have a few seconds to catch seekers attention before they leave giving you a second chance to go back to your site. Adapting your site to be mobile friendly is a plus that you need to put attention because nowadays mobile devices are being used mostly by customers. When I thought that I learn all about Advertising SEO appears. What I was most impressed by this lesson is how the search machines go through your website and learn from it the Keywords that will be identified to show potential clients the correct Ad to it.  One of the best things to me regarding CEO is choosing the right Title because is one of the best things that will make your site reachable to spot you in the right place every time. 

            L10: ROI and Conversion Tracking I think If you don't have measurable goals you will have immeasurables problems. R.O.I. is the best way to keep tracking of you advertising investments. known how much are you spending or wasting in advertising gives you a great gauge to add or reduced money from your Advertising Budget.  If I invest money in ads I have to expect an increase in my sales and having a Conversion Tracking in Google Analytics is useful and necessary because I can know for sure if Google Ads is working properly and also it can indicate if I have to make some changes in my Ads in order to perform the best way possible. I chose the  Call conversion Tracking because often people who call me are potential clients with a minimum welding service requirement. So to me if people calls me mean that the Ad is working good.

Sometimes it is human to make mistakes, but it is wise to correct such mistakes. I learned that the fine print its important in every contract that we make. I had to drop my site in WordPress and switch to Wix I started a whole new website from scratch since I decided to make this change . The good thing is that I only wasted 26 bucks ( cause the domain fee) and they refund me 70 more.  I spend it in buying my new domain and website and Hosting. I'm so happy because I the proud owner of  aldoswelding.com now. To me sounds better that aldoswelding1.com. So, from now on I will work form this new website platform. Early this week I learned how important is a good Quality Score in AdWords. It helps us understand which words are being using the most. I created 2 new Ads in a campaign and Google AdWords approved it. Also, I installed Google Analytics and I linked with my website and my AdWords campaign. These two powerful tools will let me know how well my campaign...

I had a great week learning about Google ads. I thought that it gonna be easy like write a few words and that's it but it’s kind of complicated because Google have a huge variety of possibilities to make an Ad.  You must choose the correct words to engage people to your site. When I made my first Google Ad all was wrong since the sentences length to commas and more but at last I could do it. I had to call to the Google Ad Words customer help because I was lost in too many "tabs" and apparently, I pressed some wrong keys. Thanks to it I learned a lot about how to divide my bids and figured out how many people on average I could lead to my site. Also, I learned the importance of make more than 1 Ad to get more positive results in my campaign. Isabella was to kind with me. She spent more than 1 hour guiding me through all the system by sharing my screen with her.

This week I learned how to make a Google Ad Word campaign. I like how Google guide you in every step making an easy process for the beginners like me. And, I chose my county as my advertising area, because is a service business and I don't want travel more the 50 miles from my site. Choosing the right keywords is fundamental to drive the right people to your site and this week I learned how to make a 20 effective keyword list. Also, I learned how to choose some negative words to avoid showing my advertising to the wrong people and save money in noneffective clicks.  I chose 20 Keywords for my campaign but I'll add some more later on when I could found some good options through a friend poll in Facebook.