B250 Web Business Creation

            L10: ROI and Conversion Tracking I think If you don't have measurable goals you will have immeasurables problems. R.O.I. is the best way to keep tracking of you advertising investments. known how much are you spending or wasting in advertising gives you a great gauge to add or reduced money from your Advertising Budget.  If I invest money in ads I have to expect an increase in my sales and having a Conversion Tracking in Google Analytics is useful and necessary because I can know for sure if Google Ads is working properly and also it can indicate if I have to make some changes in my Ads in order to perform the best way possible. I chose the  Call conversion Tracking because often people who call me are potential clients with a minimum welding service requirement. So to me if people calls me mean that the Ad is working good.

Sometimes it is human to make mistakes, but it is wise to correct such mistakes. I learned that the fine print its important in every contract that we make. I had to drop my site in WordPress and switch to Wix I started a whole new website from scratch since I decided to make this change . The good thing is that I only wasted 26 bucks ( cause the domain fee) and they refund me 70 more.  I spend it in buying my new domain and website and Hosting. I'm so happy because I the proud owner of  aldoswelding.com now. To me sounds better that aldoswelding1.com. So, from now on I will work form this new website platform. Early this week I learned how important is a good Quality Score in AdWords. It helps us understand which words are being using the most. I created 2 new Ads in a campaign and Google AdWords approved it. Also, I installed Google Analytics and I linked with my website and my AdWords campaign. These two powerful tools will let me know how well my campaign...

I had a great week learning about Google ads. I thought that it gonna be easy like write a few words and that's it but it’s kind of complicated because Google have a huge variety of possibilities to make an Ad.  You must choose the correct words to engage people to your site. When I made my first Google Ad all was wrong since the sentences length to commas and more but at last I could do it. I had to call to the Google Ad Words customer help because I was lost in too many "tabs" and apparently, I pressed some wrong keys. Thanks to it I learned a lot about how to divide my bids and figured out how many people on average I could lead to my site. Also, I learned the importance of make more than 1 Ad to get more positive results in my campaign. Isabella was to kind with me. She spent more than 1 hour guiding me through all the system by sharing my screen with her.

This week I learned how to make a Google Ad Word campaign. I like how Google guide you in every step making an easy process for the beginners like me. And, I chose my county as my advertising area, because is a service business and I don't want travel more the 50 miles from my site. Choosing the right keywords is fundamental to drive the right people to your site and this week I learned how to make a 20 effective keyword list. Also, I learned how to choose some negative words to avoid showing my advertising to the wrong people and save money in noneffective clicks.  I chose 20 Keywords for my campaign but I'll add some more later on when I could found some good options through a friend poll in Facebook.  

I had to get a lot of information this week, I thought that start a web business will be easy as soon you create a website, but not, you must think about licenses and taxes. This was a busy week. I had to call AdWords and WordPress and figure out all about how to make changes in my web business page. Fortunately, they have a great service and they fixed all my questions and problems.  I had some problems with the legal aspects including tax and licenses because I can't fill out the online form, but I will overcome it, sending a physical letter  I chose for my web business the Sole Proprietor as my legal structure. I think it fit for what I want in my business.  The good news is that I finished creating my own business page aldoswelding1.com. I put a lot of effort on it but it worth it.  I'm running an advertising campaign for my website and it seems its working properly.